Hello NAIL QUEENS!
You are posting and you're engagement is still falling?
What makes a post GOOD if you have a business profile?
Here are my advices for you:
Targets everyone! (Example: you are not specific to whom you are talking.)
Targets your ideal customer! (Example: you need to talk to women, mums, business women, ect.)
Has no particular point! (Example: only photo of nails, without caption.)
Offers a solution to a problem! (Example: how to take care of your nails.)
Has no purpose! (Example: only photo of nails or your dog/cat. )
Has a purpose! (Example: help with advice, be funny, educational, ect.)
It's complicated and full of professional terminology. (Example: you are using words like proximal fold, nail matrix, polimerization, exothermal reactions, ect. )
It's easy to understand. (Example: heat spikes, nails lifting, cuticle, curing, ect.)
It's self serving. (Example: only plain pictures of nails.)