Hello NAIL QUEENS! 👑
You are posting and you're engagement is still falling?
What makes a post GOOD if you have a business profile?
Here are my advices for you:
❌ Targets everyone! (Example: you are not specific to whom you are talking.)
✅ Targets your ideal customer! (Example: you need to talk to women, mums, business women, ect.)
❌ Has no particular point! (Example: only photo of nails, without caption.)
✅ Offers a solution to a problem! (Example: how to take care of your nails.)
❌ Has no purpose! (Example: only photo of nails or your dog/cat. )
✅ Has a purpose! (Example: help with advice, be funny, educational, ect.)
❌ It's complicated and full of professional terminology. (Example: you are using words like proximal fold, nail matrix, polimerization, exothermal reactions, ect. )
✅ It's easy to understand. (Example: heat spikes, nails lifting, cuticle, curing, ect.)
❌ It's self serving. (Example: only plain pictures of nails.)
✅ Provide value. (Example: be educational, give them advices, tutorials how to do hand massage, ect. )
❌ Has no call to action! (Example: no phone, link, email, web site, ect.)
✅ Has a clear call to action! (Example: you ask them to call, visit page, go to link (not all at once, just one call to action :)
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Nina I. Hribar
author of Nail Master Book